Hire First or Sell First? The Real Answer

Do you hire to grow… or grow so you can hire? In this episode, Kareen coaches an entrepreneur stuck in the classic “chicken or the egg” dilemma — needing more sales to afford help, but needing help to drive more sales. Kareen reframes the question entirely: decide where you, as the CEO, are meant to play. Are you the front-end strategist and sales driver, or the back-end operator? From there, she breaks down how to replace yourself in fulfillment, create space for strategic growth, and properly plan a new offer launch with a six-to-eight-week runway. If you’re overwhelmed trying to evolve your business while still delivering on today’s demands, this conversation will help you choose your lane and build from there.

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Disclaimer: The strategies I share are meant to offer perspective and possible next steps, not definitive instructions. Founders are encouraged to do their own research and consult the appropriate professionals before making decisions related to entities, funding, or taxation. Any actions taken without independent due diligence are the responsibility of the individual.